• Keller Williams Santa Monica CALBRE# 01499010
  • Rick Cunningham CALBRE# 01216126
Selling in Los Angeles

Home Sellers
Guide

When you work with the Cunningham Group to sell your home, you’ll have a team of professional real estate consultants by your side. We have a dedicated marketing director to stay on top of every detail of the marketing process so our agents can help give 100% dedication to the sales process. Our team’s goal is to help you get the highest possible price in the shortest amount of time.
Our 2017 listings have sold at an average of 103.6% of the original list price.

Following are the Cunningham Group's steps to selling a house in Los Angeles
01

Initial Consultation

So you’ve decided to sell your house. Before anything else it’s a good idea to sit down and clarify your motivations and draw up a basic time frame for the selling process. We’ll also review recent comparable sales in your neighborhood and and go over how the current marketing is performing.

 

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Initial Consultation
02

Creating a marketing plan

We believe each and every home needs it’s own individual marketing plan to achieve maximum exposure. That is why with an in house marketing director you can feel at ease knowing that there is a dedicated professional to make your home look the its very best in every piece of advertising that is sent out. During our initial meeting we will make sure to ask the right questions to craft a narrative about the most import features and amenities that originally made you fall in love with your home.

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Creating a marketing plan
03

Getting your home market ready

It has been studied and shown that both the length of time on the market and sales price are positively impacted by a beautifully staged and photographed home. These are powerful tools not to be overlooked or underestimated.

Selling a home is part science, part art. Beyond analytics and market conditions, there is the human element to consider. Every buyer is trying to imagine themselves living in the home they are viewing.

Through the magic of recommended stager and our in house photographer, you can ignite the flame of desire in a potential client to want to own and live in the space you are selling, and now call home.

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Getting your home market ready
04

Marketing your home

Everyone has access to these tools but The Cunningham Group’s dedicated team has the knowledge to implement the most strategic plan to get your house on the most sites.

For maximum exposure, we use a proven Cross Media Marketing Strategy utilizing multiple online and print mediums, our extensive agent network and the advantage of Keller Williams’ global presence. Your home will be featured on Keller Williams Listing System (KWLS). This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites.

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Marketing your home
05

Offers and negotiation

Should you accept, counter, or reject the offer? Negotiating the terms for the sale on what may be your biggest asset requires a professional team that has your best interests in mind. Do you need a short or long escrow? Will you need to rent the property back? Are you buying another home on contingency or moving out of state?

As experienced negotiators, we ensure that your best interests are represented and that you get the best terms and price for the sale of your home.

Depending on the type of offer we will be fully prepared to orchestrate and accept “back-up” offers if needed.

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Offers and negotiation
06

Closing and finalizing the sale

You’ve accepted an offer and now the countdown begins. My team and I will make sure the process is as stress-free as possible. The closing of your home is urgent and time sensitive. It requires organization, experience and expertise.

As your agent and project manager, we will help you navigate the seller’s disclosures, and make sure your interests are sufficiently protected and the net proceeds are accurately deposited into your bank account.

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Closing and finalizing the sale

Congratulations, you have
Sold your home!

Sell with our team
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